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Revealing the election issues we can all agree on, and those that divide us Revealing the election issues we can all agree on, and those that divide us

In the run-up to the General Election, we have been using CogCo’s ‘ekota’ platform to understand what election issues really matter to people across the UK. Ekota allows participants to give their opinion on a question and vote on other people’s opinions using our intuitive interface. Unlike a standard survey, this enables us to gather...

Jul 1 2024 • 4 min read

Jul 1 2024 • 4 min read

Remembering Michael Mosley Remembering Michael Mosley

We were very sad to hear about the death of Michael Mosley, whom I was fortunate enough to work with back in 2015. We wanted to take the opportunity to pay tribute to Michael, who was a superb science presenter and journalist, and always had a keen interest in how the latest research might translate...

Jun 11 2024 • 3 min read

Jun 11 2024 • 3 min read

What do young behavioural scientists want in a job? What do young behavioural scientists want in a job?

Have you ever wondered what factors are most important to you in a job? Maybe it’s the money? Or the calibre of people you might get to work with? Or perhaps the perks that go along with the role (the travel or the free bar?). Have you also wondered why you have so rarely been...

Apr 17 2024 • 4 min read

Apr 17 2024 • 4 min read

Case Studies

Understanding the barriers to seeking out debt advice

In 2022, the Money & Pensions Service (MaPS) found that as many as 9.3 million adults across the UK were showing strong indications of needing debt advice. This is an increase of 800,000 compared to 2021, and doesn’t take account of more recent energy bill rises. Amongst other things, this group will be facing serious consequences for not being able to pay a priority bill - such as their rent or energy bill.

Understanding which elements of a phone package customers value most

Mobile phone operators have a wide variety of services and products that they can offer to their customers. They can provide more data; better coverage; shorter contract terms; and even free gifts, like a 6 month subscription to Netflix. But each of these elements comes at a cost, so it is useful to know exactly what value customers place on the different component parts of a contract. This might not be a problem, if customers were able to articulate clearly their preferences. But it turns out that we find it very difficult to do so accurately: it is challenging, for example, for any of us to come up with a figure when asked how much you might be willing to pay for a shorter contract.

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