Skip to main content

We combine behavioural science, design and data science to test and develop ideas that work

Learn more about what we do

Blog

What Do People Think is a Fair Salary Increase in a Time of High Inflation? What Do People Think is a Fair Salary Increase in a Time of High Inflation?

Imagine that your country is currently experiencing an inflation rate of 10.5% (as it was in the UK in December 2022). The government decides to increase the salaries of public sector employees by 3.5%. Would you say that is fair? Now imagine exactly the same scenario, except that inflation is 7% (rather than 10.5%) and...

Jan 30 2023 • 3 min read

Jan 30 2023 • 3 min read

Can Online Checkout Design Influence Whether You ‘Buy Now, Pay Later’? Can Online Checkout Design Influence Whether You ‘Buy Now, Pay Later’?

Imagine that you are about to purchase a pair of shoes through an online retailer. You find a pair you really like and decide you want to buy them. You are offered a range of different ways to pay – including debit card, credit card and ‘buy now, pay later’ – each of which is...

Dec 12 2022 • 3 min read

Dec 12 2022 • 3 min read

Will England Get Knocked Out Of The World Cup On Penalties? Will England Get Knocked Out Of The World Cup On Penalties?

Imagine that the England men’s football team reaches the quarter finals of the World Cup in Qatar. Which of the following outcomes do you think is most likely: A) England get knocked out; B) England get knocked out on penalties; or C) England take a 1-0 lead, with Harry Kane scoring first, but get knocked...

Nov 28 2022 • 3 min read

Nov 28 2022 • 3 min read

Case Studies

Helping More People to Save for a Rainy Day

Around a third of all people in the UK have less than £100 in savings – despite savings being a core pillar of financial health. We worked with financial wellbeing app Wagestream to tackle the problem, launching a new feature that would help more than 500,000 frontline workers build up a financial savings buffer.

Understanding Metro Bank Customers' Real Preferences

We partnered with The Foundation, the company that helps brands and businesses pioneer on behalf of their customers on a project for Metro Bank, the high street bank that focuses on delivering great experiences for its customers. Metro Bank were in the process of relaunching their brand strategy, and wanted to know which new and existing products and services were most valued by their customers. This could then be used to develop a Customer Promise framework.

Our Partners

We create long term collaborations with the companies we work with - that’s why we call them partners.

Copied to clipboard