Skip to main content

We combine behavioural science, design and data science to test and develop ideas that work

Learn more about what we do

Blog

What does the virtual property market tell us about the psychology of ownership? What does the virtual property market tell us about the psychology of ownership?

How much would you pay for a virtual property? Not one of those ones made of bricks and mortar, but a digital one made of pixels that exists only in the virtual world. If your answer is around £375,000, then you have something in common with the person who recently purchased Mars House – a...

Mar 28 2022 • 3 min read

Mar 28 2022 • 3 min read

What’s in a Name? How Naming Something Changes the Way We Think About It What’s in a Name? How Naming Something Changes the Way We Think About It

Have you ever wondered why so many peoples across the world and through the ages have decided that they need a God of Thunder or Lightning? Be it Thor in Norse mythology, Zeus in Ancient Greece, Vajrapani in Buddhism, or Indra in Hinduism, the gods of extreme weather often play a particularly powerful and prominent...

Feb 22 2022 • 3 min read

Feb 22 2022 • 3 min read

Great Expectations: Comets, Cures, and Culture Great Expectations: Comets, Cures, and Culture

Adam McKay’s latest film, Don’t Look Up, tells the story of our response to a comet heading directly for Earth. One of the film’s main storylines is the battle between two tribes: those who believe in the threat posed by the comet, and those who do not. In the end, these contrasting beliefs both become...

Feb 11 2022 • 3 min read

Feb 11 2022 • 3 min read

Case Studies

Helping More People to Save for a Rainy Day

Around a third of all people in the UK have less than £100 in savings – despite savings being a core pillar of financial health. We worked with financial wellbeing app Wagestream to tackle the problem, launching a new feature that would help more than 500,000 frontline workers build up a financial savings buffer.

Understanding Metro Bank Customers Real Preferences

We partnered with The Foundation, the company that helps brands and businesses pioneer on behalf of their customers on a project for Metro Bank, the high street bank that focuses on delivering great experiences for its customers. Metro Bank were in the process of relaunching their brand strategy, and wanted to know which new and existing products and services were most valued by their customers. This could then be used to develop a Customer Promise framework.

Our Partners

We create long term collaborations with the companies we work with - that’s why we call them partners.

Copied to clipboard