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We combine behavioural science, design and data science to test and develop ideas that work

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The World’s Greatest Tortilla (and How to Make You Want Some Even More) The World’s Greatest Tortilla (and How to Make You Want Some Even More)

Imagine that you are on a weekend break in San Sebastián, a glorious city on the northern Atlantic coastline of Spain, famed for its wonderful restaurants and bars. In the heart of the old quarter of the city, there’s a bar that many people claim serves the best tortilla in the world. Naturally, you’d like...

Oct 16 2023 • 3 min read

Oct 16 2023 • 3 min read

Speaking Up as a Multiplayer Prisoner’s Dilemma Speaking Up as a Multiplayer Prisoner’s Dilemma

Imagine you work in an open office with other people. One day, you see one of your colleagues acting in a way you felt was inappropriate with another. You don’t know if others in the office judged the action the same way. You’re considering whether to speak-up about the incident. You can either speak-up or...

Sep 27 2023 • 4 min read

Sep 27 2023 • 4 min read

What Could Your Partner Do To Improve Your Relationship? What Could Your Partner Do To Improve Your Relationship?

If you’ve ever been in a long-term relationship, there’s a good chance you’ll be able to think of a few things your partner could do (or could have done) to improve the relationship. Perhaps they could listen more, for example, or be more attentive? At CogCo, we wanted to see whether our new platform –...

Sep 20 2023 • 3 min read

Sep 20 2023 • 3 min read

Case Studies

Understanding which elements of a phone package customers value most

Mobile phone operators have a wide variety of services and products that they can offer to their customers. They can provide more data; better coverage; shorter contract terms; and even free gifts, like a 6 month subscription to Netflix. But each of these elements comes at a cost, so it is useful to know exactly what value customers place on the different component parts of a contract. This might not be a problem, if customers were able to articulate clearly their preferences. But it turns out that we find it very difficult to do so accurately: it is challenging, for example, for any of us to come up with a figure when asked how much you might be willing to pay for a shorter contract.

Researching people's experience of harmful video content

In recent years, concerns have grown about people - especially young people - encountering harmful content while using online video sharing platforms such as YouTube, Facebook, TikTok, Instagram and Twitch. The Department for Culture, Media and Sport wanted to get a better understanding of the potential harms encountered by young people through the development of more rigorous methods for understanding their experiences. We took on this challenge as part of a wider programme of work with Oliver Wyman, the global management consulting firm.

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We create long term collaborations with the companies we work with - that’s why we call them partners.

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