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We combine behavioural science, design and data science to test and develop ideas that work

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What do young behavioural scientists want in a job? What do young behavioural scientists want in a job?

Have you ever wondered what factors are most important to you in a job? Maybe it’s the money? Or the calibre of people you might get to work with? Or perhaps the perks that go along with the role (the travel or the free bar?). Have you also wondered why you have so rarely been...

Apr 17 2024 • 4 min read

Apr 17 2024 • 4 min read

Remembering Daniel Kahneman Remembering Daniel Kahneman

It was with great sadness that we learnt of the news that the towering figure of the behavioural science world, Daniel Kahneman, passed away. We know that there are already many wonderful tributes online that detail the life of the psychologist who famously won the Nobel prize in economics. I was lucky enough to meet...

Mar 28 2024 • 3 min read

Mar 28 2024 • 3 min read

Human, informed by Computer, Says Yes Human, informed by Computer, Says Yes

In the comedy show Little Britain there is a sketch involving a customer service representative sitting behind a computer. Whenever a customer makes a perfectly reasonable request, she taps away at a keyboard and says: 'computer says no'. The sketch resonated with viewers because it illustrated what can happen if you do not engage and...

Feb 7 2024 • 3 min read

Feb 7 2024 • 3 min read

Case Studies

Understanding the barriers to seeking out debt advice

In 2022, the Money & Pensions Service (MaPS) found that as many as 9.3 million adults across the UK were showing strong indications of needing debt advice. This is an increase of 800,000 compared to 2021, and doesn’t take account of more recent energy bill rises. Amongst other things, this group will be facing serious consequences for not being able to pay a priority bill - such as their rent or energy bill.

Understanding which elements of a phone package customers value most

Mobile phone operators have a wide variety of services and products that they can offer to their customers. They can provide more data; better coverage; shorter contract terms; and even free gifts, like a 6 month subscription to Netflix. But each of these elements comes at a cost, so it is useful to know exactly what value customers place on the different component parts of a contract. This might not be a problem, if customers were able to articulate clearly their preferences. But it turns out that we find it very difficult to do so accurately: it is challenging, for example, for any of us to come up with a figure when asked how much you might be willing to pay for a shorter contract.

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