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We combine behavioural science, design and data science to test and develop ideas that work

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Goldilocks and The Three Lemonades Goldilocks and The Three Lemonades

Imagine that it’s a warm summer’s day and you decide to buy some lemonade from a stand in a park. Which option would you choose? We recently asked participants in an online study to make this choice. Most people (52%) chose the Medium. Around a third (34%) chose the Small, and just 14% chose the...

Mar 21 2023 • 4 min read

Mar 21 2023 • 4 min read

Setting Carbon Budgets: The Effect of Defaults and Social Reference Groups Setting Carbon Budgets: The Effect of Defaults and Social Reference Groups

Imagine that you just found out your monthly carbon footprint based on your everyday spending. Yep, there’s a tool for that. It’s called Cogo, and it works by providing you with information about your carbon emissions within your online banking app. Cogo’s aim is to help people to reduce their carbon emissions. And one way...

Mar 2 2023 • 4 min read

Mar 2 2023 • 4 min read

What Do People Think is a Fair Salary Increase in a Time of High Inflation? What Do People Think is a Fair Salary Increase in a Time of High Inflation?

Imagine that your country is currently experiencing an inflation rate of 10.5% (as it was in the UK in December 2022). The government decides to increase the salaries of public sector employees by 3.5%. Would you say that is fair? Now imagine exactly the same scenario, except that inflation is 7% (rather than 10.5%) and...

Jan 30 2023 • 3 min read

Jan 30 2023 • 3 min read

Case Studies

Helping More People to Save for a Rainy Day

Around a third of all people in the UK have less than £100 in savings – despite savings being a core pillar of financial health. We worked with financial wellbeing app Wagestream to tackle the problem, launching a new feature that would help more than 500,000 frontline workers build up a financial savings buffer.

Understanding Metro Bank Customers' Real Preferences

We partnered with The Foundation, the company that helps brands and businesses pioneer on behalf of their customers on a project for Metro Bank, the high street bank that focuses on delivering great experiences for its customers. Metro Bank were in the process of relaunching their brand strategy, and wanted to know which new and existing products and services were most valued by their customers. This could then be used to develop a Customer Promise framework.

Our Partners

We create long term collaborations with the companies we work with - that’s why we call them partners.

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