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We combine behavioural science, design and data science to test and develop ideas that work

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What Does the TV Show Golden Balls Tell Us About Human Cooperation? What Does the TV Show Golden Balls Tell Us About Human Cooperation?

Imagine that you’ve been invited to become a contestant on Golden Balls, the game show that graced the screens of British televisions in the late 2000s. By far the most memorable part of the show, for those who remember it, was called Split or Steal. It was played by the final two participants, who had...

Jun 5 2023 • 3 min read

Jun 5 2023 • 3 min read

Goldilocks and The Three Lemonades Goldilocks and The Three Lemonades

Imagine that it’s a warm summer’s day and you decide to buy some lemonade from a stand in a park. Which option would you choose? We recently asked participants in an online study to make this choice. Most people (52%) chose the Medium. Around a third (34%) chose the Small, and just 14% chose the...

Mar 21 2023 • 4 min read

Mar 21 2023 • 4 min read

Setting Carbon Budgets: The Effect of Defaults and Social Reference Groups Setting Carbon Budgets: The Effect of Defaults and Social Reference Groups

Imagine that you just found out your monthly carbon footprint based on your everyday spending. Yep, there’s a tool for that. It’s called Cogo, and it works by providing you with information about your carbon emissions within your online banking app. Cogo’s aim is to help people to reduce their carbon emissions. And one way...

Mar 2 2023 • 4 min read

Mar 2 2023 • 4 min read

Case Studies

Understanding which elements of a phone package customers value most

Mobile phone operators have a wide variety of services and products that they can offer to their customers. They can provide more data; better coverage; shorter contract terms; and even free gifts, like a 6 month subscription to Netflix. But each of these elements comes at a cost, so it is useful to know exactly what value customers place on the different component parts of a contract. This might not be a problem, if customers were able to articulate clearly their preferences. But it turns out that we find it very difficult to do so accurately: it is challenging, for example, for any of us to come up with a figure when asked how much you might be willing to pay for a shorter contract.

Researching people's experience of harmful video content

In recent years, concerns have grown about people - especially young people - encountering harmful content while using online video sharing platforms such as YouTube, Facebook, TikTok, Instagram and Twitch. The Department for Culture, Media and Sport wanted to get a better understanding of the potential harms encountered by young people through the development of more rigorous methods for understanding their experiences. We took on this challenge as part of a wider programme of work with Oliver Wyman, the global management consulting firm.

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