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Read more about the work we do and our interests across behavioural science, design and data science.

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What do young behavioural scientists want in a job? What do young behavioural scientists want in a job?

Have you ever wondered what factors are most important to you in a job? Maybe it’s the money? Or the calibre of people you might get to work with? Or perhaps the perks that go along with the role (the travel or the free bar?). Have you also wondered why you have so rarely been...

Apr 17 2024 • 4 min read

Apr 17 2024 • 4 min read

Remembering Daniel Kahneman Remembering Daniel Kahneman

It was with great sadness that we learnt of the news that the towering figure of the behavioural science world, Daniel Kahneman, passed away. We know that there are already many wonderful tributes online that detail the life of the psychologist who famously won the Nobel prize in economics. I was lucky enough to meet...

Mar 28 2024 • 3 min read

Mar 28 2024 • 3 min read

Human, informed by Computer, Says Yes Human, informed by Computer, Says Yes

In the comedy show Little Britain there is a sketch involving a customer service representative sitting behind a computer. Whenever a customer makes a perfectly reasonable request, she taps away at a keyboard and says: 'computer says no'. The sketch resonated with viewers because it illustrated what can happen if you do not engage and...

Feb 7 2024 • 3 min read

Feb 7 2024 • 3 min read

Artificial Intelligence, Chatbots and Behavioural Insights Artificial Intelligence, Chatbots and Behavioural Insights

If you’ve ever tried to contact a bank with a query about an account, a utility provider over how to make a payment, or a retailer about a missing delivery, the chances are that you will have been forced to engage with a chatbot. And the likelihood is that, with a few exceptions, you will...

Jan 12 2024 • 4 min read

Jan 12 2024 • 4 min read

Automatic Enrolment: A New Application in Savings Automatic Enrolment: A New Application in Savings

One of the most cited applications of behavioural science in practice is the powerful effect of automatically enrolling people into schemes like pension plans. With a simple change in the sign-up process, these interventions show that we can move from a world in which the minority of people save for retirement to one in which...

Jan 8 2024 • 3 min read

Jan 8 2024 • 3 min read

New Year, Same Old Predictions New Year, Same Old Predictions

At the beginning of a New Year, financial journalists churn out articles about how the markets are likely to perform over the next 12 months. Their sources are often the forecasts published by industry analysts. According to one report published in December 2023, for example, analysts have on average predicted that the value of the...

Jan 3 2024 • 3 min read

Jan 3 2024 • 3 min read

Behavioural AI: What Is It? And How Can We Use It? Behavioural AI: What Is It? And How Can We Use It?

If you work for a large organisation anywhere in the world, the chances are that you will have been asked at some point: “what can we do with Generative AI”? Generative AI systems, most notably ChatGPT, have the ability to “generate” high quality content – in the form of text, images, code, or music –...

Dec 20 2023 • 4 min read

Dec 20 2023 • 4 min read

The World’s Greatest Tortilla (and How to Make You Want Some Even More) The World’s Greatest Tortilla (and How to Make You Want Some Even More)

Imagine that you are on a weekend break in San Sebastián, a glorious city on the northern Atlantic coastline of Spain, famed for its wonderful restaurants and bars. In the heart of the old quarter of the city, there’s a bar that many people claim serves the best tortilla in the world. Naturally, you’d like...

Oct 16 2023 • 3 min read

Oct 16 2023 • 3 min read

Speaking Up as a Multiplayer Prisoner’s Dilemma Speaking Up as a Multiplayer Prisoner’s Dilemma

Imagine you work in an open office with other people. One day, you see one of your colleagues acting in a way you felt was inappropriate with another. You don’t know if others in the office judged the action the same way. You’re considering whether to speak-up about the incident. You can either speak-up or...

Sep 27 2023 • 4 min read

Sep 27 2023 • 4 min read

What Could Your Partner Do To Improve Your Relationship? What Could Your Partner Do To Improve Your Relationship?

If you’ve ever been in a long-term relationship, there’s a good chance you’ll be able to think of a few things your partner could do (or could have done) to improve the relationship. Perhaps they could listen more, for example, or be more attentive? At CogCo, we wanted to see whether our new platform –...

Sep 20 2023 • 3 min read

Sep 20 2023 • 3 min read

How Might We Motivate Employees? Answers from Economics and Psychology How Might We Motivate Employees? Answers from Economics and Psychology

Imagine that you founded a company a few years ago and now find yourself grappling with a difficult question: how might I continue to motivate my employees? You turn to your trusty co-founders: Erin (who has an economics background) and Paolo (who studied psychology at university). And you soon learn that they have very different...

Jul 10 2023 • 3 min read

Jul 10 2023 • 3 min read

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