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Read more about the work we do and our interests across behavioural science, design and data science.

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Goldilocks and The Three Lemonades Goldilocks and The Three Lemonades

Imagine that it’s a warm summer’s day and you decide to buy some lemonade from a stand in a park. Which option would you choose? We recently asked participants in an online study to make this choice. Most people (52%) chose the Medium. Around a third (34%) chose the Small, and just 14% chose the...

Mar 21 2023 • 4 min read

Setting Carbon Budgets: The Effect of Defaults and Social Reference Groups Setting Carbon Budgets: The Effect of Defaults and Social Reference Groups

Imagine that you just found out your monthly carbon footprint based on your everyday spending. Yep, there’s a tool for that. It’s called Cogo, and it works by providing you with information about your carbon emissions within your online banking app. Cogo’s aim is to help people to reduce their carbon emissions. And one way...

Mar 2 2023 • 4 min read

What Do People Think is a Fair Salary Increase in a Time of High Inflation? What Do People Think is a Fair Salary Increase in a Time of High Inflation?

Imagine that your country is currently experiencing an inflation rate of 10.5% (as it was in the UK in December 2022). The government decides to increase the salaries of public sector employees by 3.5%. Would you say that is fair? Now imagine exactly the same scenario, except that inflation is 7% (rather than 10.5%) and...

Jan 30 2023 • 3 min read

Can Online Checkout Design Influence Whether You ‘Buy Now, Pay Later’? Can Online Checkout Design Influence Whether You ‘Buy Now, Pay Later’?

Imagine that you are about to purchase a pair of shoes through an online retailer. You find a pair you really like and decide you want to buy them. You are offered a range of different ways to pay – including debit card, credit card and ‘buy now, pay later’ – each of which is...

Dec 12 2022 • 3 min read

Will England Get Knocked Out Of The World Cup On Penalties? Will England Get Knocked Out Of The World Cup On Penalties?

Imagine that the England men’s football team reaches the quarter finals of the World Cup in Qatar. Which of the following outcomes do you think is most likely: A) England get knocked out; B) England get knocked out on penalties; or C) England take a 1-0 lead, with Harry Kane scoring first, but get knocked...

Nov 28 2022 • 3 min read

What Really Makes People Happier Within Countries Over Time? What Really Makes People Happier Within Countries Over Time?

Imagine that you’ve been offered a job from two different companies. Company A pays £35,000 per year, while others at the same level within the company earn £38,000. Company B pays £33,000 per year, while others at the same level earn £30,000. Where do you think you would be happier? When researchers asked subjects this...

Nov 10 2022 • 3 min read

How Might Online Platforms Influence What We Think Is Important? How Might Online Platforms Influence What We Think Is Important?

Imagine that you’re browsing the housing market online in search of a new home. Once you’ve selected an approximate location, how might you narrow down your search? There’s a good chance that you might use the filters typically available on your platform of choice: namely price and the number of bedrooms and bathrooms. Which at...

Oct 21 2022 • 3 min read

Keep Your Friends Close, and Your Friends of Friends Closer Keep Your Friends Close, and Your Friends of Friends Closer

Imagine that you are looking to change jobs. And you think that there might be people in your social network who can help you to get into a new industry. Who do you think is going to be most useful at helping you out? Do you think it might be someone who is close to...

Oct 3 2022 • 4 min read

Join The Thousands of Others Who Have Already Read This Post on Social Norms Join The Thousands of Others Who Have Already Read This Post on Social Norms

Would you adjust your alcohol intake if you were told that most people drink less than you? Have you ever opted for something labelled ‘most popular’ when you were unsure which option to choose? The above tactics are examples of descriptive social norms, which in recent years have become a go-to marketing method across the...

Sep 6 2022 • 3 min read

Can Your Online Banking App Improve Your Carbon Literacy? Can Your Online Banking App Improve Your Carbon Literacy?

Imagine that you are planning to travel from Bristol to Birmingham next week. As you consider the methods of transport available to you, you are taking three criteria into account: price, journey time, and carbon footprint. You find that comparing prices and journey times is easy enough. On that basis you rule out flying and...

Aug 18 2022 • 4 min read

What Do 19th Century Farmers Tell Us About Smartphone Notifications? What Do 19th Century Farmers Tell Us About Smartphone Notifications?

Imagine that you are a 19th century cattle farmer whose herd grazes on common land shared by many other farmers (and many other cows). You are trying to decide whether to add one more cow to your herd. On the positive side, an extra animal would bring you additional income. On the negative side, another...

Jul 28 2022 • 3 min read