Blog

Read more about the work we do and our interests across behavioural science, design and data science.

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Three things leaders can do to make AI adoption stick Three things leaders can do to make AI adoption stick

Almost every senior leader we work with has been tasked with embedding AI more deeply within their working practices. But while there has been undoubted progress around the use of specific LLM tools (Claude/ChatGPT) the promise of more systematic progress is not - yet - as visible. Enterprises have poured an estimated $30–40 billion into...

Aug 20 2026 • 7 min read

Would you prefer a tastier, healthier, or cheaper snack? Would you prefer a tastier, healthier, or cheaper snack?

Imagine you’re in a supermarket, looking for a satisfying snack. If you were offered three snacks that were being promoted on taste, price, or health grounds, which one do you think you’d pick? This question has always been pertinent to food & beverage companies. But it has become particularly pressing with current changes in how...

Apr 30 2026 • 3 min read

A Room with a View: But Which One? A Room with a View: But Which One?

Imagine that you’re offered the choice of two hotel rooms for your upcoming holiday in England: one has a view of a lake, and the other overlooks the local town. Which would you choose? Many of us would likely choose the lake view, perhaps without too much hesitation. But what if the town view featured...

Jan 9 2026 • 3 min read

Turning Youth Voices into Climate Policy: How UNDP is Using Ekota Turning Youth Voices into Climate Policy: How UNDP is Using Ekota

We are happy to share a co-authored blog with our partner UNDP. It's great to see how they're using Ekota to turn youth voices into climate action. Every few years, countries submit updated climate plans to the UN: commitments on how they'll reduce emissions and adapt to climate change. The most recent round took place...

Dec 16 2025 • 3 min read

CogCo Launches BengoAI to Transform Your Research into Interactive Customer Profiles CogCo Launches BengoAI to Transform Your Research into Interactive Customer Profiles

The AI-powered platform enables teams to have conversations and test ideas with customer profiles built from their research, turning static insights into actionable business intelligence. [London, 13 Nov 2025] - CogCo, a behavioural consultancy, has launched BengoAI to help teams increase the return on investment in their research and make better business decisions. The new...

Nov 13 2025 • 2 min read

CogCo's FinWell Index Shows A Drop in Financial Wellbeing in 2025 CogCo's FinWell Index Shows A Drop in Financial Wellbeing in 2025

Insights from our latest survey of financial wellbeing, using the FinWell Index we developed last year, shows that overall the nation has seen a drop in financial wellbeing from 100 to 99. The FinWell Index has been designed to measure and track the state of the nation’s financial wellbeing, enabling us to see whether the...

Nov 7 2025 • 4 min read

How Positive Childhood Experiences Affect Your Wellbeing Later in Life How Positive Childhood Experiences Affect Your Wellbeing Later in Life

Overall, how anxious did you feel yesterday? Take a moment to think about how you would respond on a scale from 0 (‘not at all’) to 10 (‘completely’). If this question seems familiar, it might be because it’s one of the central questions used by the Office of National Statistics to measure ‘personal wellbeing’. In...

Jul 10 2025 • 3 min read

What Behavioural Challenges are You Facing? Enrol on Behavioural Science In Practice and We Can Work with You to Tackle It What Behavioural Challenges are You Facing? Enrol on Behavioural Science In Practice and We Can Work with You to Tackle It

The three-day ‘Behavioural Science in Practice’ executive education programme, which CogCo runs with Warwick Business School at their London campus in The Shard, is entering its eighth year this November. Back in 2018, most of the participants were looking for an overview of behavioural science theory. But it is increasingly apparent that participants are now...

Jul 8 2025 • 3 min read

CogCo Celebrates King's Award for Enterprise in International Trade CogCo Celebrates King's Award for Enterprise in International Trade

Ed, Umar and I (the three CogCo co-founders) are thrilled to announce that CogCo has been awarded the King's Award for Enterprise in International Trade, one of the most coveted business recognitions in the United Kingdom. The royal recognition celebrates CogCo’s significant growth over the last four years, with a particular focus on the success...

May 5 2025 • 3 min read

The Sense of Progress Effect: How the Journey You Take Changes What You Think about the Destination The Sense of Progress Effect: How the Journey You Take Changes What You Think about the Destination

Imagine two people who work at the same company. Jennifer, who has worked at the organisation for about fifteen years, has been promoted every two or three years, starting out as one of the most junior members of the team and working her way up to one of the most senior roles in the organisation....

Feb 17 2025 • 6 min read

Coffee Collaboration Coffee Collaboration

Imagine that you’re a long-term resident of Killarney, a small town in an area of outstanding natural beauty in the Republic of Ireland. In recent years you’ve seen an increase in the number of tourists visiting. And an equivalent increase in the amount of rubbish littered across your streets and the nearby national park. The...

Jan 28 2025 • 3 min read