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Read more about the work we do and our interests across behavioural science, design and data science.

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Automatic Enrolment: A New Application in Savings Automatic Enrolment: A New Application in Savings

One of the most cited applications of behavioural science in practice is the powerful effect of automatically enrolling people into schemes like pension plans. With a simple change in the sign-up process, these interventions show that we can move from a world in which the minority of people save for retirement to one in which...

Jan 8 2024 • 3 min read

Jan 8 2024 • 3 min read

New Year, Same Old Predictions New Year, Same Old Predictions

At the beginning of a New Year, financial journalists churn out articles about how the markets are likely to perform over the next 12 months. Their sources are often the forecasts published by industry analysts. According to one report published in December 2023, for example, analysts have on average predicted that the value of the...

Jan 3 2024 • 3 min read

Jan 3 2024 • 3 min read

What Could Your Partner Do To Improve Your Relationship? What Could Your Partner Do To Improve Your Relationship?

If you’ve ever been in a long-term relationship, there’s a good chance you’ll be able to think of a few things your partner could do (or could have done) to improve the relationship. Perhaps they could listen more, for example, or be more attentive? At CogCo, we wanted to see whether our new platform –...

Sep 20 2023 • 3 min read

Sep 20 2023 • 3 min read

How Might We Motivate Employees? Answers from Economics and Psychology How Might We Motivate Employees? Answers from Economics and Psychology

Imagine that you founded a company a few years ago and now find yourself grappling with a difficult question: how might I continue to motivate my employees? You turn to your trusty co-founders: Erin (who has an economics background) and Paolo (who studied psychology at university). And you soon learn that they have very different...

Jul 10 2023 • 3 min read

Jul 10 2023 • 3 min read

Setting Carbon Budgets: The Effect of Defaults and Social Reference Groups Setting Carbon Budgets: The Effect of Defaults and Social Reference Groups

Imagine that you just found out your monthly carbon footprint based on your everyday spending. Yep, there’s a tool for that. It’s called Cogo, and it works by providing you with information about your carbon emissions within your online banking app. Cogo’s aim is to help people to reduce their carbon emissions. And one way...

Mar 2 2023 • 4 min read

Mar 2 2023 • 4 min read

What Do People Think is a Fair Salary Increase in a Time of High Inflation? What Do People Think is a Fair Salary Increase in a Time of High Inflation?

Imagine that your country is currently experiencing an inflation rate of 10.5% (as it was in the UK in December 2022). The government decides to increase the salaries of public sector employees by 3.5%. Would you say that is fair? Now imagine exactly the same scenario, except that inflation is 7% (rather than 10.5%) and...

Jan 30 2023 • 3 min read

Jan 30 2023 • 3 min read

Can Online Checkout Design Influence Whether You ‘Buy Now, Pay Later’? Can Online Checkout Design Influence Whether You ‘Buy Now, Pay Later’?

Imagine that you are about to purchase a pair of shoes through an online retailer. You find a pair you really like and decide you want to buy them. You are offered a range of different ways to pay – including debit card, credit card and ‘buy now, pay later’ – each of which is...

Dec 12 2022 • 3 min read

Dec 12 2022 • 3 min read

Will England Get Knocked Out Of The World Cup On Penalties? Will England Get Knocked Out Of The World Cup On Penalties?

Imagine that the England men’s football team reaches the quarter finals of the World Cup in Qatar. Which of the following outcomes do you think is most likely: A) England get knocked out; B) England get knocked out on penalties; or C) England take a 1-0 lead, with Harry Kane scoring first, but get knocked...

Nov 28 2022 • 3 min read

Nov 28 2022 • 3 min read

What Really Makes People Happier Within Countries Over Time? What Really Makes People Happier Within Countries Over Time?

Imagine that you’ve been offered a job from two different companies. Company A pays £35,000 per year, while others at the same level within the company earn £38,000. Company B pays £33,000 per year, while others at the same level earn £30,000. Where do you think you would be happier? When researchers asked subjects this...

Nov 10 2022 • 3 min read

Nov 10 2022 • 3 min read

How Might Online Platforms Influence What We Think Is Important? How Might Online Platforms Influence What We Think Is Important?

Imagine that you’re browsing the housing market online in search of a new home. Once you’ve selected an approximate location, how might you narrow down your search? There’s a good chance that you might use the filters typically available on your platform of choice: namely price and the number of bedrooms and bathrooms. Which at...

Oct 21 2022 • 3 min read

Oct 21 2022 • 3 min read

Keep Your Friends Close, and Your Friends of Friends Closer Keep Your Friends Close, and Your Friends of Friends Closer

Imagine that you are looking to change jobs. And you think that there might be people in your social network who can help you to get into a new industry. Who do you think is going to be most useful at helping you out? Do you think it might be someone who is close to...

Oct 3 2022 • 4 min read

Oct 3 2022 • 4 min read

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