CogCo Launches BengoAI to Transform Your Research into Interactive Customer Profiles

Nov 13 2025 • 2 min read

The AI-powered platform enables teams to have conversations and test ideas with customer profiles built from their research, turning static insights into actionable business intelligence.

[London, 13 Nov 2025] - CogCo, a behavioural consultancy, has launched BengoAI to help teams increase the return on investment in their research and make better business decisions.

The new solution addresses a persistent challenge in the research industry: valuable insights often remain buried in static documents, leaving teams to make decisions without fully understanding their customer or to commission new research. Traditional personas and segments compound the problem by focusing on surface-level traits rather than the factors that actually drive customer behaviours.

BengoAI works by processing uploaded data through a proprietary system that transforms findings into distinct customer profiles enriched with behavioural characteristics. Teams can then naturally interact with the profiles to validate and test ideas throughout the development process.

The platform includes a Behavioural Copilot that identifies behavioural barriers affecting each profile and surfaces the source evidence supporting each response. This allows users to assess the reliability of the responses and spot gaps where additional research may be needed. Profiles can be seamlessly updated as new research becomes available.

“Customer research is invaluable but teams can’t run a new study every time they need an answer. BengoAI provides access to interactive profiles generated from their data so they can get answers quickly and invest research budgets where they matter most.” - Edward Gardiner, Managing Director at CogCo.

The platform aims to help organisations prioritise customer needs through a shared source of insight, understand behavioural barriers behind customer decisions, and improve products and messaging with evidence-based recommendations.

BengoAI is now available to organisations. For more information or to arrange a demo, visit bengoai.com or contact bengoai@cogco.co.

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