What we do
We combine behavioural science, design and data science to test and develop ideas that work.
How we do it
We combine insights and methodologies from the three interrelated disciplines of behavioural science, design and data science. We do this by drawing on the latest evidence from across these fields, and then focus on their practical application to develop and test new ideas that work in practice.
All our work is done collaboratively, in partnership with the organisations we work with. This is why we call our clients our ‘partners’. Our partners are large corporations, scaling technology firms, charities and government departments. We work with them across four areas:
Understanding your audience
Great experiences for people start with a deep understanding of who they are.
We use a blend of research methods to understand what influences users, customers or employees, determine what they value most, and identify when and where to interact with them.
We use a blend of research methods to understand what influences users, customers or employees, determine what they value most, and identify when and where to interact with them.
How we do it
- Running diagnostic surveys
- Conducting interviews
- Developing personas
- Mapping user journeys
- Analysing existing data
How we do it
- Running diagnostic surveys
- Conducting interviews
- Developing personas
- Mapping user journeys
- Analysing existing data
Applying insights
Only by applying what we know about behaviour can we create intuitive ideas that meet people’s needs.
We combine our knowledge of behavioural science, design and data science with our partners’ expertise to develop next-level products, services and programmes.
We combine our knowledge of behavioural science, design and data science with our partners’ expertise to develop next-level products, services and programmes.
How we do it
- Visualising ideas and concepts
- Wireframing user experiences
- Designing prototypes
- Running choice experiments
- Creating predictive models
How we do it
- Visualising ideas and concepts
- Wireframing user experiences
- Designing prototypes
- Running choice experiments
- Creating predictive models
Showing what works
Testing how people behave is the best way to challenge assumptions and improve what works.
We analyse the success of interventions with real users, customers or employees to build confidence and provide reliable evidence on how people behave now or in the future.
We analyse the success of interventions with real users, customers or employees to build confidence and provide reliable evidence on how people behave now or in the future.
How we do it
- Conducting usability tests
- Testing proof of concept
- Running simulated experiments
- Running field experiments
- Analysing user data
How we do it
- Conducting usability tests
- Testing proof of concept
- Running simulated experiments
- Running field experiments
- Analysing user data
Building capability
Successful teams need the capability to develop and apply new perspectives on behaviour.
We embed behavioural science, data science and design to develop skills and empower teams in the long term by creating tailored support with evidence based methods.
We embed behavioural science, data science and design to develop skills and empower teams in the long term by creating tailored support with evidence based methods.
How we do it
- Coaching and training teams
- Developing learning modules
- Supporting thought leadership
- Giving masterclasses and conference talks
- Using our Behaviour Change Playbook
How we do it
- Coaching and training teams
- Developing learning modules
- Supporting thought leadership
- Giving masterclasses and conference talks
- Using our Behaviour Change Playbook
Read more case studies
Interested in working with us?
Get in touch at info@cogco.co