What we do

We combine behavioural science, design and data science to test and develop ideas that work.

How we do it

We combine insights and methodologies from the three interrelated disciplines of behavioural science, design and data science. We do this by drawing on the latest evidence from across these fields, and then focus on their practical application to develop and test new ideas that work in practice.

All our work is done collaboratively, in partnership with the organisations we work with. This is why we call our clients our ‘partners’. Our partners are large corporations, scaling technology firms, charities and government departments. We work with them across four areas:

Understanding your audience

Great experiences for people start with a deep understanding of who they are.

We use a blend of research methods to understand what influences users, customers or employees, determine what they value most, and identify when and where to interact with them.

How we do it

Running diagnostic surveys
Conducting interviews
Developing personas
Mapping user journeys
Analysing existing data

Getting Citizens More Involved in Policy Making

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How we do it

Running diagnostic surveys
Conducting interviews
Developing personas
Mapping user journeys
Analysing existing data

Getting Citizens More Involved in Policy Making

Our partners were Engage Britain in the UK, and UNDP in countries around the world. Both organisations wanted to know what issues citizens thought needed to be tackled to make their countries better places to live

Applying insights

Only by applying what we know about behaviour can we create intuitive ideas that meet people’s needs.

We combine our knowledge of behavioural science, design and data science with our partners’ expertise to develop next-level products, services and programmes.

How we do it

Visualising ideas and concepts
Wireframing user experiences
Designing prototypes
Running choice experiments
Creating predictive models

Helping More People to Save for a Rainy Day

Read case study

How we do it

Visualising ideas and concepts
Wireframing user experiences
Designing prototypes
Running choice experiments
Creating predictive models

Helping More People to Save for a Rainy Day

Around a third of all people in the UK have less than £100 in savings – despite savings being a core pillar of financial health. We worked with financial wellbeing app Wagestream to tackle the problem, launching a new feature that would help more than 500,000 frontline workers build up a financial savings buffer.

Showing what works

Testing how people behave is the best way to challenge assumptions and improve what works.

We analyse the success of interventions with real users, customers or employees to build confidence and provide reliable evidence on how people behave now or in the future.

How we do it

Conducting usability tests
Testing proof of concept
Running simulated experiments
Running field experiments
Analysing user data

Developing an index for belonging

Read case study

How we do it

Conducting usability tests
Testing proof of concept
Running simulated experiments
Running field experiments
Analysing user data

Developing an index for belonging

We worked with Connectr, the HR tech firm, on their platform that helps organisations recruit and retain diverse talent. Their objective was to develop an index for measuring 'belonging' to demonstrate how Connectr increases the sense of engagement that candidates feel towards an organisation.

Building capability

Successful teams need the capability to develop and apply new perspectives on behaviour.

We embed behavioural science, data science and design to develop skills and empower teams in the long term by creating tailored support with evidence based methods.

How we do it

Coaching and training teams
Developing learning modules
Supporting thought leadership
Giving masterclasses and conference talks
Using our Behaviour Change Playbook

Understanding how Citizens Respond to Risk

Read case study

How we do it

Coaching and training teams
Developing learning modules
Supporting thought leadership
Giving masterclasses and conference talks
Using our Behaviour Change Playbook

Understanding how Citizens Respond to Risk

Our partner was Finsbury Glover Hering (FGH), the global strategic communications firm. In the context of the global pandemic, FGH and CogCo wanted to create a framework for understanding how communicators and citizens understand and respond to risk.

Helping More People to Save for a Rainy Day

Around a third of all people in the UK have less than £100 in savings – despite savings being a core pillar of financial health. We worked with financial wellbeing app Wagestream to tackle the problem, launching a new feature that would help more than 500,000 frontline workers build up a financial savings buffer.

Understanding Metro Bank Customers' Real Preferences

We partnered with The Foundation, the company that helps brands and businesses pioneer on behalf of their customers on a project for Metro Bank, the high street bank that focuses on delivering great experiences for its customers. Metro Bank were in the process of relaunching their brand strategy, and wanted to know which new and existing products and services were most valued by their customers. This could then be used to develop a Customer Promise framework.

Understand behaviours

Understanding What Influences Job Decisions: Is Money All that Matters?

Our partner was Oliver Wyman, the global management consulting firm. Their objective was to develop a new framework that helped to explain the behavioural forces behind individuals' employment decisions, and in particular what factors beyond financial reward shape people's decisions to enter the labour market and choose particular careers.