Sidney Sherborne

Sid is a Senior Data Scientist at CogCo, where he designs experiments and builds statistical models to understand decision-making – including randomised controlled trials, behavioural simulations, discrete choice experiments, and analysis of large behavioural datasets. He also works at the intersection of behavioural science and AI engineering, building LLM-powered tools and applications to collect, analyse and synthesise data. Sid holds a PhD in Psychology and a BSc in Philosophy, Politics and Economics, and is an Honorary Research Fellow in the Department of Psychology at the University of Warwick. In his spare time, he can usually be found adventuring in the Peak District with his young family.