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Read more about the work we do and our interests across behavioural science, design and data science.

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Why Don’t We Give Cash at Christmas? Why Don’t We Give Cash at Christmas?

Take a moment to sift through your memories of Christmas past. What’s the best present you’ve ever received? It is unlikely that your answer is cash. And from an economic perspective, the fact that it is unlikely to be cash is interesting. That’s because a core tenet of classical economics is that people generally make...

Dec 15 2021 • 4 min read

Dec 15 2021 • 4 min read

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