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Read more about the work we do and our interests across behavioural science, design and data science.

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What Do People Think is a Fair Salary Increase in a Time of High Inflation? What Do People Think is a Fair Salary Increase in a Time of High Inflation?

Imagine that your country is currently experiencing an inflation rate of 10.5% (as it was in the UK in December 2022). The government decides to increase the salaries of public sector employees by 3.5%. Would you say that is fair? Now imagine exactly the same scenario, except that inflation is 7% (rather than 10.5%) and...

Jan 30 2023 • 3 min read

What’s in a Name? How Naming Something Changes the Way We Think About It What’s in a Name? How Naming Something Changes the Way We Think About It

Have you ever wondered why so many peoples across the world and through the ages have decided that they need a God of Thunder or Lightning? Be it Thor in Norse mythology, Zeus in Ancient Greece, Vajrapani in Buddhism, or Indra in Hinduism, the gods of extreme weather often play a particularly powerful and prominent...

Feb 22 2022 • 3 min read

Understanding the Lockdown Time Warp Understanding the Lockdown Time Warp

What would you say if someone asked you how long it has been since the start of lockdown in the UK? After a bit of head scratching, you would likely arrive at the objectively correct answer. But what if you were asked how long it has felt like since the start of lockdown? That’s a...

Mar 9 2021 • 3 min read