Can Online Checkout Design Influence Whether You ‘Buy Now, Pay Later’?Can Online Checkout Design Influence Whether You ‘Buy Now, Pay Later’?
Imagine that you are about to purchase a pair of shoes through an online retailer. You find a pair you really like and decide you want to buy them. You are offered a range of different ways to pay – including debit card, credit card and ‘buy now, pay later’ – each of which is...
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