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Read more about the work we do and our interests across behavioural science, design and data science.
What Do 19th Century Farmers Tell Us About Smartphone Notifications? What Do 19th Century Farmers Tell Us About Smartphone Notifications?
Imagine that you are a 19th century cattle farmer whose herd grazes on common land shared by many other farmers (and many other cows). You are trying to decide whether to add one more cow to your herd. On the positive side, an extra animal would bring you additional income. On the negative side, another...
Jul 28 2022 • 3 min read
Jul 28 2022 • 3 min read