Blog
Read more about the work we do and our interests across behavioural science, design and data science.
What’s in a Name? How Naming Something Changes the Way We Think About It What’s in a Name? How Naming Something Changes the Way We Think About It
Have you ever wondered why so many peoples across the world and through the ages have decided that they need a God of Thunder or Lightning? Be it Thor in Norse mythology, Zeus in Ancient Greece, Vajrapani in Buddhism, or Indra in Hinduism, the gods of extreme weather often play a particularly powerful and prominent...
Feb 22 2022 • 3 min read
Feb 22 2022 • 3 min read
Understanding the Lockdown Time Warp Understanding the Lockdown Time Warp
What would you say if someone asked you how long it has been since the start of lockdown in the UK? After a bit of head scratching, you would likely arrive at the objectively correct answer. But what if you were asked how long it has felt like since the start of lockdown? That’s a...
Mar 9 2021 • 3 min read
Mar 9 2021 • 3 min read